Insights
Read what we have to say about the world of Customer Experience and everything in it.
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Why Customer Experience is king
As featured in the Yorkshire Post, read why our Founder and Managing Director, Tom Belt, believes your customer experience is more important now than ever.
AAWE Score: SharkNinja
The hardest score we’ve ever had to give. Read our review of the customer support journey from SharkNinja.
We’re back and part of Leeds Digital Festival 2026
Let’s talk about CX is back for a second year as part of Leeds Digital Festival.
AAWE Score: Virgin Media
Read our review of the customer support journey when installing a new Virgin Media router.
AAWE Score: Skipton Building Society
Read our review of the app onboarding journey for Skipton’s new banking app. A new app, but a not so new experience.
What a Michelin-starred restaurant can teach us about CX
The Michelin-starred The Angel at Hetton not only serves amazing food, but the CX can teach us a lot.
AAWE Founder named among Yorkshire’s best
AAWE Founder and Managing Director, Tom Belt, has been named in Insider Media’s Yorkshire 42 under 42.
AAWE Score: Trainline/LNER
See our take on the delay repay compensation journey and how two brands work together to offer a poor experience.
AAWE Score: Jet2.com
Read our review of the digital purchase journey for a Jet.com package holiday.
Mystery Shopping Explained: What It Is and How It Works
Understanding customers isn’t optional for businesses. Mystery shopping offers a clear view of the customer experience as it really happens.
How to Excel in Customer Experience Design: Strategies and Techniques
Businesses that grow know great Customer Experience keeps people buying, and talking, throughout their relationship.
AAWE Score: Mamas & Papas
See how we rated the experience of buying a child’s car seat at Mamas & Papas.
The Path to Purchase: Decoding Retail Customer Experiences
The path to purchase is more than simple transactions. It’s a mix of experiences that guide people.
Let’s talk about CX: Event Recap
Read the top takeaways from our event as part of Leeds Digital Festival.
Customer Experience Mapping Explained: Strategies and Best Practices
Understand what Customer Experience Maps are and how to use them in your business.
Put the client first and watch business grow
As featured in the Yorkshire Post, read how to use Customer Experience to create growth.
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