Insights

Read what we have to say about the world of Customer Experience and everything in it.

Featured

See our take on the delay repay compensation journey and how two brands work together to offer a poor experience.

Read our review of the digital purchase journey for a Jet.com package holiday.

See how we rated the experience of buying a child’s car seat at Mamas & Papas.

Sign up to our regular newsletter, Touchpoint. You’ll get all our future AAWE Scores, along with CX tips, details of future events, and more.

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See our take on the delay repay compensation journey and how two brands work together to offer a poor experience.

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Read our review of the digital purchase journey for a Jet.com package holiday.

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Understanding customers isn’t optional for businesses. Mystery shopping offers a clear view of the customer experience as it really happens.

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Businesses that grow know great Customer Experience keeps people buying, and talking, throughout their relationship.

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See how we rated the experience of buying a child’s car seat at Mamas & Papas.

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The path to purchase is more than simple transactions. It’s a mix of experiences that guide people.

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Read the top takeaways from our event as part of Leeds Digital Festival.

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Understand what Customer Experience Maps are and how to use them in your business.

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As featured in the Yorkshire Post, read how to use Customer Experience to create growth.

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