Insights
Read what we have to say about the world of Customer Experience and everything in it.
Featured
Sign up to our regular newsletter, Touchpoint. You’ll get all our future AAWE Scores, along with CX tips, details of future events, and more.
Get our Newsletter
Latest
Mystery Shopping Explained: What It Is and How It Works
Understanding customers isn’t optional for businesses. Mystery shopping offers a clear view of the customer experience as it really happens.
How to Excel in Customer Experience Design: Strategies and Techniques
Businesses that grow know great Customer Experience keeps people buying, and talking, throughout their relationship.
AAWE Score: Mamas & Papas
See how we rated the experience of buying a child’s car seat at Mamas & Papas.
The Path to Purchase: Decoding Retail Customer Experiences
The path to purchase is more than simple transactions. It’s a mix of experiences that guide people.
Let’s talk about CX: Event Recap
Read the top takeaways from our event as part of Leeds Digital Festival.
Customer Experience Mapping Explained: Strategies and Best Practices
Understand what Customer Experience Maps are and how to use them in your business.
Put the client first and watch business grow
As featured in the Yorkshire Post, read how to use Customer Experience to create growth.
Let’s talk