What we do

We are passionate about helping businesses achieve success, by providing their customers with best-in-class experiences.

We bring your customers to the boardroom. You see exactly what they do. Then we design the future together.

CX is all we do. This includes CX strategy, customer journey mapping, cross channel experience design, organisational design and much more.

Over the years we’ve developed a set of distinct approaches to how we can best help to create growth. It’s simply a matter of finding the right one for you.

  • Our focus on CX has drastically changed.

    Nicky Mackarell, Global Marketing Director, Centrica

  • We've never seen work quite like it before. It's left an impression with so many.

    Millie Findlay, Head of Product and Service Design, Zopa

  • The team at AAWE can make a silk purse from a sow's ear.

    Matt Steward, CEO, Above+Beyond

  • Highly valuable delivery of service. Could not recommend more highly.

    Toby Green, Co-Founder & Director, MyCarbon

Our ways of working

Illustration of four black circles with blue outlines, varying in size, on a white background.

Experience Diagnosis

A comprehensive analysis and mapping of your customer journeys. We deliver an actionable CX growth strategy designed for you.

A collection of handwritten notes and printed documents spread out on a table, including a pink-bordered note, a QR code, and pages with handwritten and typed text.
A detailed customer journey map with a black background showing data and statistics with a timeline and wave-like visual in shades of blue and pink, including sections titled delivery, installation, and others.
Mobile app screen showing locker availability map and options, with a section titled 'Locker details' at the top.
Close-up of a hand holding a smart thermostat showing temperature settings, with a mirror reflection of a person with a blurred face and a door in the background.

WHAT THIS GIVES YOU

Experience Map

A rich overview of your customer journey, importantly highlighting where you need to improve.

Roadmap

We prioritise the improvements you need to make and specify the growth we expect to see.

Your Customers

You’ll gain a better understanding of your customers than you ever thought possible.

A conceptual illustration of the outline of a circle with two smaller circles eiter side.

Experience Design

Our design approach aims to innovate your experience. We bring fresh-thinking to reimagine how you interact with your customers.

Multiple smartphone screens displaying various banking and financial app interfaces, including account balances, transactions, loan details, and payment options, set against a teal background.
Black Bluetooth speaker with blue LED ring and a circular driver, positioned beside a purple box labeled 'Smart Hub 2'.
A smartphone screen displaying a financial management app with account balance, savings, financial overview, income, and spending details.
A silver laptop displaying a product page for a black lighting device on a white background. Surrounding the laptop are pink flyers and printed web pages featuring similar lighting products and product descriptions.

Design Vision

WHAT THIS GIVES YOU

A clear vision of what your future experience can look like to create the growth you’re aiming for.

Prototypes

Working prototypes of your future experience to continually reference and build towards.

CX Principles

We create a clear strategy for how your experience can be delivered, consistently and exceptionally.

A conceptual illustration with concentric circles.

AI Experience

Business Transformation today cannot be done without AI. We unlock the potential of your people, and your business, through the use of AI.

Multiple designs of an interface for a piece of AI software displaying charts and graphs spread out on a white surface.
People working on a collaborative project around a table with colorful sticky notes, papers, and office supplies.
A detailed flowchart diagram titled 'Planning and Workflow,' 'Creation and Adaptation,' and 'Activation,' depicting processes related to content creation, strategy, and campaign management with interconnected lines, icons, and small images on a black background.
Multiple designs of an interface for a piece of AI software which is supports int he creation of assets presented on a light-colored surface.

WHAT THIS GIVES YOU

Org Design

How to organise your business with the adoption of AI solutions, and improve your customer experiences.

AI Solutions

Working with our Partners, we implement AI solutions to the most impactful areas of your business.

Way of Working

Clear ways of working between people and AI to ensure consistency, efficiency, and growth. 

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