Logo with the words 'Vision Lighting' in bold white letters.

A concept for a new digital user experience to fuel rapid D2C growth.

Laptop with a website open, surrounded by promotional material for lighting products, including a large pink poster with a lighting device and text, and printed product ads on a white surface.
Screenshot of a product webpage for LED Sign Light: Nano Light IP66, priced at £108.00, with options to select LED colour temperature and length. Surrounding sections contain text and images about lighting products and events.
Smartphone displaying a user interface with delivery and job order details for lighting products, featuring icons and text.
Online product page showcasing a waterproof LED sign light called Nanolight with customizable options, price of £168, and a description explaining its features and waterproof rating.
Mobile phone displaying an online product listing for a nano light trough light, with specifications and price.
Homepage of Vision Lighting website with pink background promoting waterproof sign light. Features a large image of a black sign light and navigation menu. Categories include Nanolights, LED products, signage, and about. Includes shopping cart and user icons.
A performance assessment report showing scores for performance, accessibility, best practices, and SEO with green indicating high scores. The performance score is 33, with a gauge diagram displaying various metrics such as First Contentful Paint, Largest Contentful Paint, and Cumulative Layout Shift. On the right, there is a partial view of a mobile website featuring equipment and pink-colored buttons.
Screenshot of a website with login and account management pages, featuring pink and white design elements, including sections titled 'Your Account' and 'Request An Account'.

  • Expert Analysis

  • Customer Research

  • Key Account Management

  • Visual Design

  • Service Design

  • Technical Audit

SERVICES

RESULTS

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The challenge

Vision Lighting is one of the UK’s leading commercial lighting manufacturers. However, customer’s inability to easily transact via their website was leading to high levels of customer contact and harming business growth.

What we did

An end-to-end analysis of the purchase journey across various traffic sources, alongside customer research with key accounts, highlighted important improvements to streamline sales and reduce the cost to serve customers. We then developed visual prototypes of the improved experience across the site, from Homepage to Account

The results

With a new visual identity and identified functionality we continue to partner with Vision Lighting as they roll the improved experience out in 2025.

More work

Reimagining of a digital experience fit for 5m customers.

A Customer Experience transformation to challenge the challengers.

Let’s talk