An AI transformation to inspire efficiency and growth
Process Mapping
AI Implementation
Org Design
Service Design
Prototyping
Stakeholder Facilitation
C-Suite Engagement
SERVICES
RESULTS
66%
increase in campaign efficiency
20x
asset creation
The challenge
Across Frasers Group, over 100 campaigns are executed annually. With no more capacity within the Customer Team, a radical process reinvention was required to maximise the opportunity for growth.
What we did
A robust analysis of the campaign process including People and Technology. We developed an ideal campaign process to bring together proprietary technology and existing tools, alongside an Operating Model designed with AI and Automation at its core.
The results
A 66% decrease in time required to execute campaigns and 20x increase in asset production, all while reducing the number of people required. This has created the ability for new campaign types in high growth areas.
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