Findmy.car logo in navy blue.

Diagnosis of the purchase journey to increase sales by 50%.

A customer journey map detailing Findmy.car with sections on vehicle recovery, customer contact, social media, website design, and SEO, featuring text, graphs, and small screens of mobile app interfaces and Facebook pages.
A woman standing next to a light blue Fiat 500 car holding a paper or brochure, with a building and other cars in the background, under a Trustpilot review banner.
A screenshot of a messaging conversation showing a link to a car-selling website, findmycar.com, with a picture of a gray Honda Civic parked indoors, and a laughing emoji with tears of joy at the bottom right corner.
Car interior showing a black fabric seat with some light dust or lint and a dirty black floor mat.
Screen showing a financial app with a prompt to select a vehicle to finance, with options for van and motorbike, and a 'Get Started Now' button.
Text message conversation about a financial deal involving a total balance of £5350, with previous and additional payments and figures mentioned.
A screenshot of a text conversation about part-exchanging a vehicle, with messages about finding cars matching criteria and instructions for selection. The conversation includes a red-orange banner indicating 'Automatic 17:01' at the top.
Car central console display detailing when the car service is next due.

  • Customer Experience Mapping

  • Expert Analysis

  • Stakeholder Facilitation

  • Competitor Analysis

  • Business Case

  • Team Training

  • AI Analysis of Customer Reviews

SERVICES

RESULTS

50%

increase in sales

The challenge

Findmy.car is aiming to disrupt the car industry by providing car sourcing for a mass audience. To allow them to do so they needed a streamlined sales approach to allow them to scale with confidence.

What we did

We completed an in-depth analysis of the car purchasing journey and utilised AI to scrape Trustpilot reviews. This provided over 40 individual recommendations to improve the sales experience for customers. Recommendations ranged from a repositioning of Findmy.car’s value proposition to improved car presentation.

The results

Findmy.car are on track to improve their sales by 50% and are continuing to roll out the improvements we identified across the end-to-end journey.

More work

New service design to double the number of parcels sent.

Reimagining of a digital experience fit for 5m customers

Let’s talk