Vision Lighting
Experience Design of a website for growth
The challenge
Vision Lighting is one of the UK’s leading commercial lighting manufacturers. However, customer’s inability to easily transact via their website was leading to high levels of customer contact and harming business growth.
What we did
An end to end analysis of the purchase journey across various traffic sources alongside customer research with key accounts highlighted important improvements to streamline sales and reduce the cost to serve customers. We then developed visual prototypes of the improved experience across the site, from Homepage to Account
The results
With a new visual identity and identified functionality we continue to partner with Vision Lighting as they roll the improved experience out in 2025.
